Video library

The videos we are filming, and why

We are building this library on purpose, in order of what customers ask most. Nothing here is stock footage and nothing is generated. Each box below is a real shoot on our schedule. Until a video is filmed, you see the plan for it, not a fake.

Claims we make

Why painting with purpose matters

This is the first real video in the library. The rest are still to be filmed, and their placeholders stay visible until we have the real thing.

Real video

We are Painting with Purpose

David shares why a portion of every project supports Camp Cedar Illinois and why the crew gives time through D'Franco Days of Service.

Seven types

What is coming, in the order we are shooting it

If one of these would answer your question today, call and ask. We will answer it live rather than make you wait for the edit.

The 80% video

The eight questions we get on nearly every job

One video that answers what almost every homeowner asks before we start. Send it before the estimate so the walkthrough can be about your house instead of our process.

Video neededDavid on camera in a finished home, 8 to 12 minutes, covering prep, coats, timing, payment terms, warranty, cleanup, color help and what can go wrong

Cost videos

What this actually costs, on camera

David walking through real pricing with a tape measure in hand. Numbers said out loud, no bait and switch.

Video neededThree videos: interior pricing by wall square footage in an empty room, wallpaper install and removal pricing on a real wall, and how condition moves the number

Product videos

Product tests and honest reviews

Side by side coverage tests and a plain verdict on whether the premium paint earns its price on your walls.

Video neededTwo videos: a coverage and touch-up comparison between two wall paints over the same primer, and a primer test over old wallpaper adhesive

Process videos

What day one to day four looks like in your house

The masking, the caulk, the sanding, the cut lines. The unglamorous part that decides whether the job holds up.

Video neededA four part series filmed on one interior job: protection and masking, patch and sand, prime and first coat, final coat and walkthrough

Job site tours

Walk a job with us before you hire us

Real houses, real crews, mid project. You see how we leave a room at 4pm, not just the finished photo.

Video neededTwo walkthrough tours filmed mid project in a Huntley area home, David narrating, one interior and one exterior

Problem videos

Why paint fails and what we do about it

Peeling, bubbling, stains coming back through. What causes each one and when painting is the wrong next step.

Video neededThree short videos filmed on real problem surfaces: peeling exterior trim, bubbling wall over old adhesive, and a water stain that keeps bleeding through

Customer question videos

You asked, we answered

Short answers to the questions people send in through the site. If you ask one, it may end up here.

Video neededAn ongoing series of 60 to 120 second answers to submitted questions, filmed simply, David and Daphne alternating

Read instead

Everything in these videos is already written down

We are not holding answers hostage until the camera is ready. The Learning Center covers the same ground in writing today.

Ask us anything

Still have a question?

Send it over and we will answer it. We answer questions publicly on this site, because if you are wondering it, someone else is wondering the same thing and nobody has told them straight.